How biopharmas can deliver better support at the moment of need.
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Veeva Pulse Field Trends Report

As the pharmaceutical industry continues to adapt to HCP preferences and hybrid commercial models, it’s critical to stay on top of evolving field and HCP engagement trends.

Each quarter, the Veeva Pulse Field Trends Report provides unique insights into global and regional engagement trends based on analysis of 600 million HCP interactions across more than 80% of biopharmas worldwide.

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Patient starts are 2.5x more likely with digital content

Bring the field team in early to help you figure out what works and what doesn’t.
Not only is it efficient, your content is more effective.”

Jay McMeekan
Senior Director of the Commercial Digital Center of Excellence, Kyowa Kirin

Field medical education leads to 1.5x increase in treatment adoption

The right data is foundational to our engagement strategy. As we prepared for the launch of new
treatments, this data-driven approach helped us build the right relationships and focus our resources
where they will have the greatest scientific impact.”

Christine Castro
Director, Medical Affairs Excellence, Lundbeck

HCPs initiate 30% of compliant chat conversations

Compliant chat allows reps to respond more quickly to HCPs on a convenient
platform, increasing access and deepening relationships.”

Jill Shoffner-Brown
Commercial Business Director, Boehringer Ingelheim

Achieve commercial excellence in sales, marketing, and medical

Help your field teams engage HCPs at the right time with the right omnichannel mix.

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Read previous trend reports

Q3 2023 Report Opening Up Two-Way Communication Doubles Digital Engagement.
Q1/Q2 2023 Report Pre-Launch Field Medical Education Leads to Increased Treatment Adoption
Q4 2022 Report Digital Content More Than Doubles Promotional Response
Q3 2022 Report HCP Access Rebounds to 60%, But Not for Everyone