Veeva Crossix HCP Digital

Measure and Optimize HCP
Websites and Digital Advertising

Understand the audience quality of visitors to your HCP website, and
connect HCP digital advertising to prescribing behavior.

Announced 2017 Status Mature Customers 11-50
Crossix HCP Digital | HCP Campaign Measurement
Download the 2023 trends in HCP omnichannel engagement report
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Holistic HCP digital marketing measurement

Veeva Crossix HCP Digital is the leading analytics application for measuring and optimizing HCP non-personal promotion and brand websites. It helps advertisers and agency partners measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Crossix HCP Digital measures outbound online media, such as display, third-party programs, and eNewsletters, along with inbound traffic to websites from paid/organic search and social media. Audience data can be filtered by HCP specialty, target segment/decile, detailing, publisher, and more.

Sales and marketing can align with a shared view of HCP promotional activity via CRM integration.

Why Crossix HCP Digital

More effective HCP digital engagement

Customer Success

Trusted by leading biopharma companies

Acadia Alkermes Bayer Boehringer-Ingelheim Gilead Indivior Janssen Pfizer SUN Viatris Viiv